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Mystery Shopping 3 Most Recognized Carpet Cleaning Companies
Reveals Poor Service and Inadequate Cleaning Systems
The Specialists
hired a consulting firm to “mystery shop” our three biggest
competitors to confirm the real differences between our service and
others. The findings not only confirmed the hard earned leadership
position that we have, but also raised some real concerns about
these supposedly expert companies.
Three companies were chosen because of the brand recognition
associated with them. These three companies would also be considered
our biggest “competitors”. Even though we feel that we don’t have
any competition, and we maintain a leadership and educational
position that no other carpet cleaning company in the city enjoys,
we wanted to see things from your perspective. We wanted to see how
things looked through the eyes of the client. So we paid a
consulting firm to book one carpet cleaning job from each of the
companies.
The findings
shocked even us!
The first company that was called not only had horrible telephone
manners, but sent out the rudest, unprofessional, uninformed crew
you could imagine. They never said thank you and acted like they
were being bothered the whole time they were there (which was a
total of 37 minutes!). This crew did not pre-vacuum the carpet,
didn’t pre-spot it, or even groom it. Even though the spots were not
satisfactorily removed they remained unconcerned and unwilling to
try harder.
Their one-step method doesn’t even come close to meeting minimum
IICRC Standards. Due to the fact that they just brushed over the
carpet with the cleaning tool, the soils returned before the day was
even over! At the end of the job, our consultant was required to
sign a lengthy document. They would not state a reasonable guarantee
(the company had stressed their guarantee to secure the job over the
telephone). There was no respect, no apology was made for their
attitude and not even a little "thank you". Not
even a smile the entire time proved that a customer is just another
bother in their day. How sad.
The second company
at first sounded more promising than the first.
Their telephone courtesies were somewhat better, but not anywhere
near what they should be. The problem with this company was that
they gave us a 2pm-5pm arrival window. At 1 o’clock our consultant
called to check on the arrival time. “Toward the latter” he was
told. At 4:10pm, he called again “the crew is still at their
previous job. They should be about an hour.” At 5:10, still no crew.
Another call revealed that they were still at the previous job. When
pressed the operator said “Well, their previous job went from 2
rooms to 2 houses” “Oh, so you took on more work on your previous
job and bumped me huh?” our consultant replied. “Let me get the
operations manager” The ‘operations manager’ said “It’s only 5:10!”
insinuating that they weren’t actually late. They couldn’t give a
specific arrival time, so our consultant cancelled this job. If a
company doesn’t care enough to communicate with the client, turn
down extra work, and/or offer alternate arrangements for their
clients, they don’t deserve the work, no matter how good they might
be. If you’re not there, you can’t very well do a good job now can
you?
The third company
was better than the first two, but lacked what it takes to be
considered a “top” company.
Booking the job was about as average as the other two. Incorrect
information, and ignorance ran throughout this experience. This
company gave a 2 hour window. They called the day before to confirm
which was good. The morning of the appointment, they called to
confirm the arrival time. Good. When the technician arrived, he was
very nice. That was not enough to get them more than a C Average due
to the inexperience of the young man that came.
He didn’t know anything about the carpet although he claimed to have
been around carpet for a long time. He thought the carpet was wool
by looking at it (it was nylon) This technician pre-vacuumed the
carpet, and pre-sprayed the traffic area, and rinsed. Upon
completion, he requested a signature beside several cleaning steps
that were not provided. When pressed, the CONSULTANT was a fed the
old excuse I don't have it on the truck.."
Both companies that came out had carpet cleaning steps on their work
order that they were unwilling to do. One was grooming the carpet.
In both cases, it was on the ticket (put their by their operational
system to make sure they do it). Both blew it off as unimportant.
Obviously any company has their bad days, or days when employees
just don’t want to perform. The scary part about these three
companies is that they are the most recognized brands in our
industry and these inadequacies and poor attitudes were obviously
routine.
The
Specialists are passionate about raising the standard of our
industry. We commit to providing you with the most outstanding
service experience ever. Guaranteed or your money back!
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